Notes from Samuel Cuttings article. Emagazine issue 52April 2011
Different websites use subtly different language, because of expectations and their purpose.
Language of the internet is changing, whereas the first "generation" terms may be 'link' and 'browser', new verbs are being created or re contextualized such as 'trending' or 'tweeting'. This makes language of the internet hard to define in correct terms. "Each text is a specific part of the discourse of the internet.".
Facebook as an example for analysis. Interaction with the text, single noun phrases such as "search" and imperatives such as "get connected". Encourage activity from the user. Fairclough's synthetic personalization, Facebook mimics politeness strategies, colloquial register and language. Facebook has multiple audiences and multiple authors, as the original poster doesn't know who will reply and how. The replies often reflect the power and relationships between the posters and the changing way that we use interactive written discourse.
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